Resellers or channel partners are often considered an extended arm of your sales force, so why do we not treat them so?

Over the years the channel has been an increasingly important route to market, enabling vendors to focus on their core competencies. However, how much do you embrace your partners into your company's culture and strategy?

By creating a 'Partnership Vision', Synergise not only creates a unified goal between companies but also locks both parties into a common process, creating;

• Stronger relationships
• Increased value add to your partners
• Non price point sales conversations
• Increased efficiency
• A blockage of competitor 'noise'
• Greater partner ROI compared to other sales and marketing initiatives

Synergise utilises a variety of Amphibia's services. Starting with agreeing on a joint vision, a full leadership programme is developed with key business stakeholders. By focussing on key leadership traits of communication, organisation, and trust, the programme will be designed to create a stronger channel team.

A typical programme consists of:

Creation of a single vision

The journey begins with a workshop focusing on an open internal analysis of each company's abilities and the current market landscape. A full review of each company's partnership expectations and goals will also be carried out.

Personality testing

Each stakeholder's management style will be assessed. This will be a vital element to developing a high performing channel team.

Introduction to Leadership Course

Participants will receive full leadership development course, customised to their specific requirements.

A unique Amphibia teambuilding experience

Key learning will be assessed during an Amphibia teambuilding event, designed to take delegates out of their comfort zone so we can truly assess their management behaviour. This provides the perfect opportunity to assess and maximise evaluation and development.

In addition to adding value to your channel partner in terms of management development and education, the primary benefit will be a closer working team due to the bonding element of the event.

Creation of Joint Partner Plan

With a closer understanding of each other's company values and competencies and more importantly each other, the next stage develops the strategy between both teams' initial partnership goals. A common theme and messaging will be embraced by both parties.

Review and Develop

To ensure Programme success it is vital to review and develop the programme. Synergise does not stop, it evolves. Once the initial programme is established, additional modules covering a whole host of topics can be implanted, which will continue to create a stronger relationship between partners and also greater synergy.